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OVERVIEW

For projects requiring high-fidelity digital representation, VR tracking technology utilizes advanced minimal trackers to capture every tiny movement and mirror them in the avatar in real-time, offering smoother, more lifelike gestures of avatars or digital characters within virtual environments. The VR tracking technology can be integrated into a variety of applications that require creating seamless experience between the real and virtual world, alongside offering captivating sensations.

Benefits

Lifelike & natural

Suitable for projects requiring high-quality visuals such as animated storytelling in movies or games, VR tracking offers a sense of realism by accurately and naturally translating one’s body movements onto digital characters in real-time.

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User-friendly

With minimal trackers, the motion capture technology is highly simplified, from setting up to dancing with the trackers on ─ no need to take much time or room to perform an activity.

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Move freely

VR tracking technology allows for user’s freedom of movement, allowing users to express themselves without limitation, enabling more interactive and dynamic experiences.

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Enticing & engaging

The fluid bodily movements that appear in immersive environments can very well captivate audience senses in various occasions, whether it's gaming, special events, or creative expression.

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Compatibility

The technology can be seamlessly integrated with existing virtual reality systems and platforms, enabling easy adoption into various immersive experiences.

FEATURES

Realistic avatars

By utilizing virtual reality tracking, you can create realistic and dynamic full body avatars that accurately mimic the movements of real-life users, and the naturally gesturing avatars can be integrated in many applications.

High-precision tracking

Even with minimal equipment, the advanced technology can accurately capture all movements, even subtle nuances like hand gestures, allowing for a lifelike representation of the user in the virtual environment.

Real-time interaction

Users can actively engage with the virtual objects and receive response in real-time, bringing immersion to the whole new level!

Personalization

The technology also allows users to customize their virtual appearance to resemble their real-life looks, or even add a creative touch onto their avatars.

USE CASE

Immersive entertainment

VR tracking enables users to experience a heightened level of immersion and physically engage in virtual worlds with their realistic and dynamic full body avatars that reflect their gestures in real-time.

Virtual simulation

In professional training or education, VR tracking allows users to safely practice real-world scenarios or make experiments in a virtual environment, where their movements and actions are accurately tracked.

Socialization

With realistic body movements, the technology can very well enhance social interaction in a shared virtual space by bringing avatars to life, creating a sense of presence, and fostering more engaging social experiences.

Creative expression

In order to create arts or creative contents, artists and creators can leverage the technology to express themselves through immersive creative activities, pushing the boundaries of traditional art forms.

Other animation projects

The realistic full body tracking can be adapted to creation of animations for advertisements, short movies, and many more applications that require active movements of the virtual characters.

Why Marketelligence?

Actionable insights & streamlined processes

Marketelligence provides innovative solutions designed to make marketing effortless, efficient, and effective using cutting-edge artificial intelligence and data analytics in order to simplify the entire marketing process, so you can stay focused on what truly matters: growing your brand and delighting your customers.

Traditional marketing

Marketelligence

Reach limited audience
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‍Reach a smaller group of audience due to geographical locations, languages, and other limitations.

Reach global audience
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‍Target a wider audience across any locations with AI-driven strategies.

Inefficient targeting
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Inefficient targeting may lead to wasted ad budgets and negatively impact the ROI, since you are spending money reaching uninterested or irrelevant audiences.

Precision targeting

AI-driven algorithms can identify specific target audiences based on demographics, interests, and behaviors using the analysis of a large amount of data, resulting in a more precise targeting.

Delayed feedback

The world is changing fast, and without the use of AI, it can take too long to receive feedback or complete analytics to adjust strategies to meet certain market trends.

Real-time analytics

Real-time analytics enable you to receive immediate feedback of any marketing campaigns, allowing prompt data-driven adjustments to align with ever-changing market trends and consumer preferences.

Less precise ROI tracking
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With a huge amount of data, it can be complex to track and measure ROI of marketing campaigns, and may lead to imprecise tracking.

Improved ROI measurement
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Marketelligence can provide valuable insights on ROI of marketing campaigns and assess the effectiveness of the strategies in real-time.

Virtual Reality Tracking

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OVERVIEW