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OVERVIEW

For construction projects, AR technology enhances the whole process by allowing for accurate on-site measurements, real-time collaboration, and virtual walkthroughs using digital information and multi-dimensional models overlaid onto an actual construction site. By utilizing AR-enabled devices, professionals can visualize and analyze building plans, or identify potential issues. This enables specialists and stakeholders to make informed decisions with fewer errors and better communication ─ all benefits that leads to more efficient constructions.

Benefits

Reduce errors

By overlaying digital models, designs, and plans onto the real-world environment, the technology helps professionals to avoid potential errors before any damage is done.

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Improved communication

All related parties can benefit from shared digital information facilitated using AR, which can lead to better understanding, enhanced collaboration, and informed decision-making with one another in real-time.

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Enhanced safety

AR improves on-site safety by providing guidance and instructions to construction workers, helping them visualize construction sequences, locate underground utilities, or follow step-by-step procedures.

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Cost and time saving

AR allows stakeholders to identify potential issues in designs early on, and reduce rework, resulting in cost savings and shorter project timelines.

FEATURES

3D models

Three-dimensional models, BIM data, or CAD files integrated into AR apps allow stakeholders to visualize and interact with digital designs overlaid onto the physical environment.

Accurate virtual contents and measurements

Align virtual content with the physical environment while ensuring accurate overlays, precise positioning and measurements, as well as construction-related calculations using advanced spatial mapping and object recognition technologies.

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Progress tracking and documentation

Capture and record construction progress through photo and video overlays for monitoring and reporting purposes.

USE CASE

Virtual design and planning

Architects, engineers, designers, and other related parties can validate design more efficiently using visualization and assessment of design concepts, as well as building information models by leveraging AR.

On-site construction visualization

Stakeholders can either assess progress or visualize final structure with overlaid 3D models or construction plans onto an actual site in order to ensure accurate implementation.

Visual guidance and instruction

To enhance safety and accuracy, and reduce time taken to complete a task, AR can provide visual guidance and instructions on the operation, maintenance, or assembly of construction equipment and machinery.

Safety and hazard identification

Reduce chance of accidents on construction sites while ensuring compliance with regulations by integrating AR in safety training, hazard identification, and visualization of safety protocols.

Why Marketelligence?

Actionable insights & streamlined processes

Marketelligence provides innovative solutions designed to make marketing effortless, efficient, and effective using cutting-edge artificial intelligence and data analytics in order to simplify the entire marketing process, so you can stay focused on what truly matters: growing your brand and delighting your customers.

Traditional marketing

Marketelligence

Reach limited audience
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‍Reach a smaller group of audience due to geographical locations, languages, and other limitations.

Reach global audience
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‍Target a wider audience across any locations with AI-driven strategies.

Inefficient targeting
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Inefficient targeting may lead to wasted ad budgets and negatively impact the ROI, since you are spending money reaching uninterested or irrelevant audiences.

Precision targeting

AI-driven algorithms can identify specific target audiences based on demographics, interests, and behaviors using the analysis of a large amount of data, resulting in a more precise targeting.

Delayed feedback

The world is changing fast, and without the use of AI, it can take too long to receive feedback or complete analytics to adjust strategies to meet certain market trends.

Real-time analytics

Real-time analytics enable you to receive immediate feedback of any marketing campaigns, allowing prompt data-driven adjustments to align with ever-changing market trends and consumer preferences.

Less precise ROI tracking
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With a huge amount of data, it can be complex to track and measure ROI of marketing campaigns, and may lead to imprecise tracking.

Improved ROI measurement
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Marketelligence can provide valuable insights on ROI of marketing campaigns and assess the effectiveness of the strategies in real-time.

AR for Construction

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OVERVIEW