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OVERVIEW

For an immersive experience in exploring arts and exhibits, AR technology allows visitors to engage more and delve deeper into stories and history behind art pieces and exhibited objects, as well as getting informed in a memorable way through the integration of the innovation. By simply using AR-enabled devices or applications, visitors can access detailed information, audio guides, virtual tours, and more interactive elements that elevate the experience of learning, exploration, and appreciation.

Benefits

Enhanced visitor experience

By integrating interactive and immersive elements, museums and exhibitors can captivate visitors in a unique way and foster their engagement with the artworks or exhibits.

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Enriched appreciation

Cultivate deeper understanding and appreciation for art pieces and historical artifacts using AR overlays to provide contextual information, historical background, or artistic interpretations.

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Digital displays

Digitally showcase cultural heritages in order to preserve them, while allowing visitors to virtually access to the artifacts without the risk of the invaluable objects being physically damaged.

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Accessibility aid

AR can encourage inclusivity by supporting accessibility for individuals with disabilities and other special needs by providing alternative sensory experiences.

FEATURES

Object recognition

The object recognition feature allows AR-enabled devices to identify artworks or artifacts in order to provide corresponding digital content or information overlays.

Virtual descriptions

Instead of taking a lot of space for descriptions of art pieces or objects, AR overlays can offer virtual annotations, textual descriptions, or artistic interpretations in ways that enhance visitor experience.

Interactive elements

To encourage active participation and improve learning experience, exhibitors can integrate interactive elements such as virtual puzzles, quizzes, or games related to the artworks or exhibits.

Language support

AR applications can also offer audio guides or language support, providing narrations, translations, or additional audio content.

USE CASE

Augmented art installations

Create augmented art installations by overlaying creative digital elements corresponding to the art pieces to provide additional layers of interpretation or interactivity.

Virtual guided tour

Cater visitors and guide them through a museum with interactive tours along with informative visual overlays that provide them with engaging experiences.

Interactive arts

Visitors are allowed to interact with virtual art pieces, animations, sound effects, or more visual elements that are created using AR technology.

Time-travel

AR offers an opportunity to travel back in time through overlaid historical scenes or visualizations, allowing visitors to experience artworks or historical events in their original context.

Virtual exhibitions

To enable remote access to exhibitions, AR can offer virtual exhibitions showcasing artworks or artifacts from different places in a unified virtual space.

Why Marketelligence?

Actionable insights & streamlined processes

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AR for Art & Museum

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OVERVIEW