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Overlays digital content like images, 3D illustrations, or video onto the real-world environment, and the technology can be customized for various use cases from personal entertainment, marketing campaigns, to industrial application. Plus, it can be experienced through numerous devices including smartphones, tablets, head-up displays (HUDs), among others — in other words, AR can be experienced by anyone from anywhere.
Employs visual markers (such as QR code) to overlay digital content onto the real world
Utilizes GPS, accelerometer, and other sensors to position and align virtual objects
Uses projector to directly apply digital content on real-world surface, observable without any device
